If a business prolongs the marketing campaign, there are high chances that it becomes obvious to people, and it may backfire as well. Undercover marketing is effective if a brand uses it in the short term. Keep Your Undercover Marketing Strategy Short-Term One important thing that marketing strategists must understand is that they should hire undercover marketers who are well aware of the demographic and cultural values of the target audience. Once a company knows its target audience and its demographic values, it can easily craft a message that needs to be conveyed. Market research and data collection are an integral part of all marketing programs. Companies do their branding via paid positive product reviews on different forums, blogs, social media posts, etc. Moreover, the Internet is one of the biggest arenas for undercover marketing. This form of marketing is more effective for those potential customers who don’t like traditional marketing channels. Undercover marketing is basically a silent marketing type where brands have lesser intentions to create hype. Generally, companies hire marketing agents who act like ordinary people and advertise a product in an unobvious way. Marketers try to convey the message in “hidden words” without looking obvious. Undercover marketing or stealth marketing, in simplest terms, is a marketing strategy where marketers introduce a product to the target audience in such a way that it doesn’t look like advertising.
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